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Why WordPress?

WordPress , It’s Not Just for Blogs, Anymore

If you think WordPress is just a blogging platform, you couldn’t be more wrong. But to be fair, yes, WordPress was launched in 2004 as a blogging system, but today it’s a serious web eco-system and the dominant web system for organizations including:

• Variety

As of January 2015, more than 23.3% of the top 10 million websites now use WordPress, and for good reason. Here’s our TOP 10 reasons why Deep Creatives builds websites using the world’s most popular content managed system:

THEMES

WordPress Themes, screenshot

Dashboard looking at themes.

After you’ve installed WordPress, you might think it’s a boring layout? How did those other WordPress sites you saw online make themselves look so killer?

With a click of a button, WordPress users can adjust the look, feel and even functionality of their website using themes. Think of them as the new outfit you pick out at Macy’s for that business meeting.  You want to look sharp and modern. Just be careful and choose one that is designed by a reputable developer. Many developers offer support and paid upgrades that include high-end features such as e-commerce. Many others do not offer support and fail to upgrade their themes when new core files are released by WordPress.org. You can research these issues from the themes directory, directly. https://wordpress.org/themes/

If you have a good webmaster, you can probably get away with a free theme and let your webmaster do the tailoring to fit your needs. Paid themes come pretty much ready, out-of-the-box.

Envato Market is one company that has really become a major player in the paid theme market. Most themes here will run you about $59, some cheaper, some more expensive but most importantly, they provide plenty of information about their theme developers to help you make a smart choice.

Free themes are available directly from WordPress.

 

PLUGINS

This is where the magic starts. Plugins extend basic functions of your website to allow users to engage your site’s content beyond simply reading text or looking at pictures but of course, they can make those simple things even better. The essentials are listed and available here. From savvy e-commerce, contact forms, and video galleries, to allowing users to book appointments and security, plugins are a must in today’s savvy web space.

Plugins, like themes, should also be carefully researched before installing. As with themes, developers often disappear and if they don’t update their applications, aka plugins, they will certainly fail at some point and can even leave backdoors open which is a certain recipe for an attack, aka hack. Some host providers provide a list of safe plugins and unsafe plugins. Although GoDaddy is not a favorite around here, they do provide a list and even ban many plugins

Plugins, like themes, should also be carefully researched before installing. As with themes, developers often disappear and if they don’t update their applications, aka plugins, they will certainly fail at some point and can even leave backdoors open which is a certain recipe for an attack, aka hack. Some host providers provide a list of safe plugins and unsafe plugins. Although GoDaddy is not a favorite around here, they do provide a list and even ban many plugins altogether.

Here’s a short but important blog called, “5 Questions to Ask before Installing a WordPress Plugin.”

SEO (Search Engine Optimization)

At the end of the day, if your site doesn’t rank well on Google, you’re missing out. As WordPress evolved, so did its ability to allow editors to create SEO optimized content. All the basics for good SEO are built in, but there is an incredible free plugin called Yoast that helps editors see how the content they create will be indexed by Google, before it’s even live or indexed.  Deep Creatives has been running top ranked sites since 2000 and can help you up your SEO game, too, with or without WordPress. Google.com publishes it’s “webmaster guide,” and this link will take you to their SEO stuff:

Deep Creatives has been running top ranked sites since 2000 and can help you up your SEO game, too, with or without WordPress. Google’s “webmaster guide,” is full of their recommended best practics for professionally executed SEO: https://support.google.com/webmasters/answer/35291?hl=en

Here’s a free golden nugget about organic SEO.

The key to excellent ranking on search engines is to publish relevant content in natural language and as often as logically needed. For example, if you run a political blog, you’d probably be publishing several stories a day this time of year. But if you were running a Christmas goods store, maybe not so much.

EASY TO USE and LEARN

The easier it is to manage and use your website, the more success you should have all the way around. From one-click plugin updates to posting a blog from a text on your phone, you’ll be surprised once you become familiar with WordPress. If you’re new to WordPress, DC provides one-on-one and group training for WordPress management. DC also provides remote training with screen sharing via Google Hangouts. A basic online video conference call with screensharing takes about an hour to review all the important features you’ll need to know about to get started. Intermediate and advanced sessions are also available.

Another good article: http://www.wpbeginner.com/why-you-should-use-wordpress/

Steve Dotto does excellent online tutorials. Here’s one for those of you seeking to get their heads wrapped around the fundamentals of WordPress management.