Big Mountain Movie Further with Famous Truckee Mountaineer, Jeremy Jones
Deep Creative’s founder, CT, took first place in a social media contest by delivering the most paid attendees at a movie premier in San Francisco’s, Palace of Fine Arts.
(TGR), had completed post-production for their latest trilogy and big mountain snowboard movie – Further. Instead of dropping wads of cash on advertising, they did something unique for the time; they held a simple contest using Facebook and Twitter. The contestant delivering the most paid attendees won.
This unique opportunity to go head-to-head with San Francisco’s best and brightest was met with some trepidation, after all, this entire event and contest was held at ground zero of the digital revolution and marketing capitol of the world. But when the first week’s results were published, DC’s founder had inched out the top spot by several tickets. Week two came and it was all hands on deck; DC pulled out all the stops, nabbed 1st place and kicked off an epic winter in Tahoe because of it.
Teton Gravity Research is one of the world’s most respected brands in action sports media with roots deeply planted in the ski/ride and surf spaces.
Founded in 1996 by two brothers in Wyoming, hence the name, TGR produces films with environmental messages, yet it also produces advertising for a wide range of manufacturers. The company is a key partner to organizations such as the Surfrider Foundation, Protect Our Winters, and 1% For The Planet.