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Category ArchiveGoogle AdWords

Google Winter Wonderlab

How I expanded my business from Sacramento to San Francisco

Nutshell ver 3.0: 3 years in 60 seconds

Che and Sergey Brin at Wanderlust Tahoe

DC founder CT and Google co-founder Sergey Brin in Tahoe.

A week before Halloween in 2013, I found myself flying to Las Vegas courtesy of Google. A few weeks later I was helping Google test the waters in retail space at Google’s Snowglobe. When the party was over and the Google gig began fading away in my rear view mirror, I headed up to Lake Tahoe where I ran into Google co-founder, Sergey Brin. We had a brief and inspired engagement about international food and where he could find some. This auspicious event triggered me to get back on the Google train, which I did and promptly.

Today, I’m preparing to take my Google game to Oakland and San Francisco to meet with some major players in the 501(c)3 space. That may sound mundane, but trust me – it’s anything but routine.

Google Explores Retail

In 2013, Google took a serious pitch at entering the retail game, albeit late when compared to their rival, Apple. Sure, they had endcaps at Best Buy, but this pitch would be much stronger than setting shop up under somebody else’s tent.  Enter Google’s pop-up shop, aka Snowglobe. This effort required some 200+ trained Google Specialist to keep the shops running smoothly across the country from New York to Los Angeles.

As the week-long training came to a close, the prospect of failing the final exam was nerve-racking. Had I come this far only to fail and be left behind by one of the world’s most successful companies in tech? Hell no. I passed with a relatively low score of 97%, but it worked for me.

On my flight home, I thought about all the endless possibilities before me. Could I land a gig at Googelplex? How would I handle the commute from Sacramento? Were there other ways to get on but stay in Sacramento? Could I be a Google marketing manager at Best Buy? Did I really want to work at Best Buy? Who did I know at Google? All that I knew for sure is that this was just the beginning of a long-term relationship and I was betting big all on Google.

As I wrapped up my last shift on Christmas Eve, I felt triumphant but also knew that I had to figure out how to continue working with Google. As luck would have it, three months later, Google launched a program called “Google Partners.” I jumped in hook, line, and sinker. This was exactly what I needed to keep my Google “juice,” fresh and not allow my recent experience to fade to black.

Getting Googley

Vince Vaughn never gave up, we don't either.

Vince Vaughn never gave up, we won’t either.

Google Partners are tested and certified by Google as competent ad specialists, (AdWords).  Their ad system is fairly complex and requires serious studying and hands-on use before becoming an adept user. By 2016, I was managing Google Ad campaigns for the Sacramento Public Library, the Sacramento Zoo, The Crocker Art Museum, The California Nurse Practitioner’s Association, The Sacramento Philharmonic and others.

As 2016 came to a close, I began working more and more with nonprofits. My job evolved to help them leverage Google For Nonprofits and Google Grants, both of which are well suited for management by Google Partners.

 

The Takeaway

After three years and three months of working on Google stuff, the upshot is that it’s super critical to know your stuff better than the next person. After that, keep your professional relationships alive with regular communication. Lastly, realize innovative ways to apply what you’ve learned and carve out a new niche market if you can.

Know your stuff better than the next person. Communicate regularly with your network. Carve out a niche market.

Within 24 hours, I will be expanding my services into Oakland and San Francisco’s financial district. The players at the table have budgets beyond my wildest imagination. I’m not trying to get rich here, I’m trying to make a living and provide nonprofits with value added services that put money and results back in their pockets.

I like to tell clients that my goal is to help them realize a 10-to-1 return on investemt. For every dollar they spend with me, they get ten back.

As an aside, I was approached by Wanderlust management after I was spotted walking around with Sergey. They asked me if I knew how to get in touch with Google so they could present a proposal. Yes, I answered and dug into my digital Rolodex. I shot off some emails and made a few phone calls to Googlers I knew. Long story short, Google ended up being on-site the next year with Google Play Music. Below is the video they produced from this experience. My job often feels like a connector or people and ideas which often leaves me outside looking in. Lucky for me, I’ve got a memory like an elephant. Even better, I’ve finally developed a niche service for a huge market and I barely have to leave home to meet with my new clients, and besides all that – I love San Francisco and Oakland.

 

 

 

Google Grants Sacramento

How-To Guide To Google For Nonprofits

According to Google, the tech giant has given $100,000,000 annually to nonprofits around the world in investments and grants every year since 2014. As a Google Partner, a big part of what I do at DC is to help nonprofits process their grant applications, setup their new AdWords accounts, install Google Analytics on their websites so I can analyze what’s working, what’s not and how to maximize clients’ advertising efforts with Google.

Organizations need more insights, not more data

Here is the outline of the process a 501(c)3 will experience when engaging the Google Grant process.

APPLY

The application process is a straightforward process. In late 2016, Google brought San Francisco nonprofit specialist, TechSoup aboard to review applications to the Google Grant system. Although the exra layer of security is more than what was required previously, it’s still a fairly simple action and should take no longer than 15 to 20 minutes to process. Click here to get started: https://www.google.com/grants/.

INSTALL ANALYTICS

Google Analytics is a very powerful application that users install on their website. If you’re using WordPress, there are some great plugin’s to make this process super simple. Here’s a full list of Google Analytics plugins for WordPress sites: https://wordpress.org/plugins/search.php?q=google+analytics.

This application will help you understand who is visiting your site, how they found the site, what keywords are being used and how frequently, when users visit, how long they stayed, what they clicked, and even more complex data depending on how diligently your webmaster or Google Partner setup your analytics system.

What Google Analytics does

  • Provide data on bounce-rates. If a lot of visitors to your site leave after visiting only one page, that’s going to be reflected in your analytics as bounce-rate. Poorly designed site with little relevant content are the most common cause of high bounce rates.
  • Helps webmasters identify new markets by providing detailed data on demographics.
  • Understand users’ behavior, (flow), with a graphical display. The more you understand what your users are doing on your site, the better you can arrange and create content and calls-to-action to heighten those actions.
  • Provide key data on trends. A good Google Partner can look at your site’s analytics and provide keen insights to trends. From day-to-day, week-to-week, and month-to-month, it’s critical to see the big picture and make adjustments to enhance your site’s engagement with users.
  • Identify traffic sources. One of the easiest and most useful metrics to understand with Google Analytics is traffic source. Whether it’s Facebook, or Twitter, organic or paid search – traffic sources is easily one of the most useful data sets that you should monitor carefully.

WRITE GREAT AD COPY and then some

Once you’ve been accepted into the Google Grant system, your organization is ready to run ads, for free. Sounds pretty simple, but this is probably the most critical part of your investment into this program. Even a well-written ad will fail miserably if you have not taken the time to do some homework. Here’s a checklist to ensure that your ads will be seen, even in a competitive market where some companies may be spending upwards of $10 per click (CPC); Google Grants limits your ad budget to $2 CPC, but not to worry. A savvy Google Partner or webmaster with Google AdWords experience can help you overcome this seemingly insurmountable hurdle.

  • Money is not the key to a great ad rank with Google.
  • Google ranks ads based on the ad content AND the page on your website that it links to.
  • Do not link ads to your homepage, unless the homepage has a call-to-action directly related to the ad.
  • Create custom pages that resonate well with the content of your new ad.
  • Create unique campaigns and test variations of ads with different keywords and negative keywords.
  • Do not max out your bid (CPC) from the get-go, start small and increase your bid incrementally over a short period of time.
  • Review your Google Analytics report every morning, at the least.

A nice and short presentation that puts all of the above into a perspective you can digest, easily.

Google Grants, Sacramento for Non Profits

Google For Non Profits in Sacramento

YOU FOCUS ON MAKING THE WORLD A BETTER PLACE; DC IS HERE TO HELP.

dc-grants

Deep Creatives is a Google certified Partner agency. We help non-profits navigate the Google Grant process. Once approved, DC can help you commandeer Google AdWords and make the best use of Google Analytics to maximize your $10,000 a month gift from Google.

$349 SETUP and QUALIFY
Money-back-guarantee. No grant, no fee.

Fee includes:

Processing your org’s application with Google.
Setting up your AdWords platform.
Helping your org brainstorm ideas for ads.
Setting up your campaigns and copywriting.
Monitoring ads on a daily basis.
End-of-month performance report in plain language.

Organizations DC’s founder has managed Google grants for:

  • The Sacramento Public Library
  • Sacramento Zoo
  • The B Street Theatre
  • The Crocker Art Museum
  • The Sacramento Library
  • Assoc. of Nurse Practitioners
  • CA Capital Financial Development Corp.


Using Google Grants 101

Growing Your Business With Google

gpcdc


– REGISTER HERE –

WHO:  Deep Creatives and Google

WHAT:  A free and live event  called “Google Partners Connect.”

WHEN:  Wednesday, February 11, 9 a.m. PST

WHERE:  Sacramento but if you are not able to attend the fixed location, you can join us via our live stream, hosted on Youtube.

RSVP’s are required in either case.

What’s Google Partners Connect about?

You have a business.  You sell something, but you’d like to boost sales without breaking the bank. That’s where Google Partners can help. We’re certified advertising professionals with the knowledge and experience of running successful online advertising campaigns.  This event will review the essentials of growing a small  business using Google AdWords, Google’s advertising platform.  DC’s founder will follow up the 1 hour presentation with a 30 minute Q&A.

A well designed ad campaign can attain as much as a $10-to-$1 ROI.  How this is done will be outlined by DC at our Google Partners Connect event.

Attendees will receive special gifts from Google as well as vouchers to help you start advertising.   At our last event, we provided $125 in ad incentives for new clients.

Here are the speakers at the event:

Todd RoweManaging Director – Global Channel Sales

Leveraging Technology to Thrive
Todd will talk about how small businesses can differentiate themselves from their competitors through digital marketing.

Fred VallaeysAdWords Evangelist

Advertise your business online
Fred will cover how small businesses can navigate the web and expand their online presence through smarter insights.

DC currently manages Google Ad accounts with an aggregate annual budget of $50,000.

In 2012, Google’s Ad network generated revenues of $43 million USDs.  This growth would not be possible if it didn’t work, and work well.

Google AdWords: Spend $125, get $125 to Match

Google AdWords 2-for-1Spend $125 on GooglAds, Get $125 Extra from Google!

Just in time for the holidays, Deep Creatives has a limited supply of $125 Google AdWords vouchers to share with select associates.  With more than 10 years experience working with Google’s ad networks, DC will provide any new client, not currently using Google AdWords, a voucher for $125.*

~ I’m in, help me get started! ~

 

 

 Google AdWords Basics: 101

  • Design an ad in just 3 minutes

  • Decide when and where your ads appear

  • Set a custom daily/monthly budget to meet your needs

  •  Set your maximum bid per click to stay in your comfort level

  • Only pay for clicks, not views, unless you want branding

  • Use Google Analytics to see what’s working, and what’s not working

  • Use REVERSE KEYWORDS to filter out clicks from unwanted similar key words

 


 

THE RULES

*   Vouchers available to customers with a billing address in the United States only.

*    One voucher per customer.

*    Must activate voucher before Dec 31, 2014

*    Ad campaigns must accrue costs of at least $125 within 30 days.

*    Credits apply to future ad costs only, not to costs accrued before the code was entered.

*    Your account must be successfully billed by AdWords and remain in good standing.